You should always be actively improving your nonprofit organization. Whether you are a charity, I trade association, a church, or any other nonprofit, there are several ways for you to make improvements.
Update Your Logo
Your logo is a part of your brand. The colors, shapes, and designs will impact how people view your organization. It is important to consider what your logo says and how it will make people feel. When you want to increase your membership or increase awareness about what your organization does inside your community, your logo needs to speak for itself.
Expand Your Board of Directors
The Board of Directors for your nonprofit is responsible for making key decisions. If you have the same people on your board you’re after year, there may be a significant amount of stagnancy. You should look at expanding your board to include new members of the community. This new blood may be exactly what your board needs in order to develop new thoughts and create new ideas. It may be what’s needed to take your organization to the next level.
You may also want to consider updating your bylaws to minimize the number of years a person can serve on the board or within a particular position.
Utilize Direct Marketing
There are all sorts of ways for you to fundraiser for your nonprofit. Fundraising is what will often give you the money to build awareness and do good for the community.
Direct marketing allows you to cut out the middleman and go directly to consumers. It is often more affordable. Particularly with a nonprofit, it also allows you to share your message with the people who would be providing you with the funds. You can take a more personal approach, which is more likely to get people to connect with the message so that they will donate.
Get Connected with Social Media
Facebook, Twitter, and other social media platforms are a great way to get the word out about your nonprofit. People can’t support you if they don’t know about you. Profiles are free to create. You can then share information about what is going on, such as a special event or an upcoming fundraiser.
Build on Your Mission Statement
Your mission statement may be outdated or not cohesive enough for people to know what you are all about. Consider revising it so that people can read it and instantly know what your goals are.
Your nonprofit is there to do good. Now, you have to look at incorporating a few ideas to ensure everyone else knows that it’s there to do good, too. Tell people how they can help and you may be surprised by how many choose to get involved.