So you have a great idea, one that you just know will change the world. The problem? Getting the word out to all the people that it can help with little to no budget. Don’t worry these six original marketing techniques will get your startup off and running in no time.
Be Your Own Publicist
While marketing techniques change at a rapid pace, one thing that has remained the same is the need for good public relations. And it is something that you can do on your own for almost nothing. First, write your press release, make sure that it stands out. With so much content out there, you don’t want it to get lost in the noise. Then pick some news sites to submit to. Voila, instant SEO.
Speaking of SEO
There is no doubt you have seen those three little (or big) letters everywhere. And for good reason, SEO or search engine optimization is how you get found on the web. Without you are just another site collecting dust. The good news is improving your SEO is cheap; the bad news is that it is labor intensive. But there are loads of resources out there that can teach you the basics.
Okay, while social media can be an ugly place, it also has its purpose. Lots of people like to engage with their favorite brands on their favorite social media platforms. The critical thing to remember is that this a place for them to get to know you and your startup. Invite your followers along on the journey.
Co-host an Event
Get in with your local business community and co-host an event. It’s an excellent way to get your name and message out there. You co-host a mixer, a marathon, the possibilities are endless. Even if you are low on funds, you can think outside of the box. On a tight budget partner with a cookie bakery to make cookies with your logo in exchange for getting the word out for their bakery.
Email, Email, Email
Start an email list. Remember that event you co-hosted, ask people to sign up for updates on your progress. Put a sign-up tab on your Facebook page or Tweet out the link to your followers. Then send out your email blasts.
You are Your Best Weapon
Get out there and promote your product or service. No matter where you, if the moment presents itself, talk about that app you just launched or the service you are providing. Just be natural and know your audience.
While it may seem like a daunting task to market after all the work spent on product development is done, but you can do it. Your hard work will pay off before you know it and you will be mentoring the next round of up and comers.