How to Use Data Analytics to Increase Your Sales

The online marketing world is driven by analytics, data, and numbers. Even bloggers, advertisers, and publishers are driven by data analytics. Here are some ways that you can use data analytics to drive more sales.

Choose the Right Direction

Your business needs to generate as much traffic to your website as much as possible so you can convert visitors into paying customers. You should employ several strategies such as e-mail marketing, search engine optimization, social media marketing, and paid marketing. Use two or three of these strategies, in the beginning, to see which ones work.

It’s easy to feel overwhelmed and to use as many strategies as possible. Quantifying and analyzing your data can help you determine which marketing methods work. Which method drives sales?

Where should you invest most of your resources? Data analytics will give you an idea of which methods are bringing customers to your website. Once you have this information, you can focus more on marketing, rather than trial and error.

Make Use of Targeted Marketing

Take your efforts even farther with targeted marketing. Use this data to tailor products and services to your target market. Which audience should you focus on?

This should one of the most important questions. Creating a study and gathering this data can help you get a better understanding of your core audience. That way, you can base your marketing efforts on your target audience.

Use Predictive Analysis

Your goal should be to attract your customers and get them to buy your product. How should you reach them? What are the best ways to attract your customers?

This is something else that can found through the power of predictive analytics. If your business has been around for a while, use the data to study consumer behavior and understand which forms of engagement produced the best results. Based on these results, you can create an effective marketing campaign that drives more sales.

Drive Down Costs

With these ideas in mind, you can create better marketing campaigns. This means that you can be more specific when engaging with customers, creating ad campaigns that work, and implementing the right marketing methods. This leads to lower costs and a higher return on investment (ROI).

This should be the goal of your business. A successful business is created out of cutting down expenses and reaping the benefits out of your investments. Thanks to data analytics, you can achieve this goal without facing repercussions.

Create Better Products

A business needs to keep up with its industry. How can your business evolve? By constantly improving your products and services.

Keep creating products and services that benefit your customers. Data analytics can help you understand shopping habits and market trends. What are customers buying in your market?

Data analytics can help you find the answer to this question. With this information, you can create a product that has a high success rate in the market. This helps you make more money in the end.

Businesses have discovered the importance of data analytics. They know what they want to do with that data. They are finding ways to invest in predictive and data analytics.

If you want your business to reach new heights of success, it’s important that you find ways to gather data. Now is a good time to invest in analytics. Come up with a plan that helps you get the most out of your data analytics.

5 Actions To Take Following An Accident At Work

Accidents still happen even after companies have taken appropriate actions to ensure workplace safety. However, what makes the difference is how employees react to workplace accidents and the actions they take. Workers are entitled to compensation after sustaining injuries after a workplace accident. However, you are required to take specific steps after an accident to increase your chances of getting compensation.


Report the accident


The first thing you should do after a workplace accident is to report to your employer or manager irrespective of the magnitude of the injuries. You should not overlook the importance of reporting and filling an accident form even if you don’t feel pain. Make sure you report to your supervisor if you get exposed to harmful or toxic substances. Also, sometimes workplace compensation is primarily affected by the length of time you take before reporting an accident.


Seek medical attention


The other important step to take after a workplace accident is seeking medical care immediately after the accident. Make sure that the hospital or doctor records the details after seeking medical treatment. You should be accurate by giving your doctor or the hospital the details of how the accident occurred because the defendants request for the medical records of the first attendance after the accident.


Secure and manage the scene


Sometimes the responsibility of securing the accident scene is left to the manager or supervisor. However, you should also be alert to make sure that the scene is secured and managed. You should clear employees from the scene, get rid of imminent danger, and make sure that there are no disturbances besides what is required to offer first aid to the injured employee. Disturbing the accident scene means that you interfere or alter, remove things related to the accident, and destroying evidence at the scene.


Take photos


It is necessary to take pictures of the accident scene as well as your injuries. However, you should know that it is not always allowed to take photographic evidence, but you should do so. However, discretion is advised. Make sure that the photos are clear enough because they will act as evidence, and will play a huge role in ensuring that you get the rightful compensation.


Involve a personal injury lawyer


You need to know that you will seek compensation from your employer after the accident. Therefore, you should start involving a personal injury lawyer immediately so that you get legal advice and increase chances of getting rightful compensation. Avoid discussing details of the case with the insurance company of your employer or your employer.


Sometimes emotions take over, and you forget to take necessary steps after a workplace accident. Keep calm after a workplace accident and make sure you take these steps. Remember to seek legal advice from an experienced attorney.

5 Facts About Direct Mail Marketing

Contrary to popular belief, the digital age has not killed direct mail marketing. In fact, this traditional form of advertising has seen a sort of resurgence in both popularity and effectiveness as of late because of the onslaught of digital advertising messages people are flooded with on a daily basis. The oversaturation digital advertising, whether they be through personal emails, Facebook Messenger, or video sales letters only magnifies the obvious advertising need of the day, namely get creative with your marketing tactics or maybe even better, go old school with them.

If you are doing what everyone else is doing, you are going to get what everyone else is getting. How can you make your business stand out above the rest, despite the fact that almost every form of online advertising today is connecting itself with an algorithmic coldness that makes numbers predictable but leaves the audience feeling unloved?

Direct mail marketing can give you that personalized touch that seems to be missing in today’s cold-hearted digital marketing landscape.

Not so long ago, the Direct Marketing Association (DMA), analyzed data pairing response rates between direct mail and email. The stats showed that direct mail receives a higher response rate than does email marketing, 4.4% vs .12% to be exact. This is an amazing fact that puts the “direct mail is dead” belief in the vaults of urban legend.

The following set of facts further illustrate why direct mail is not only far from dead, but actually thriving despite the current marketing belief that if you are not advertising online, you are not marketing at all.

1 – Over 70% of people still like receiving mail offers. This can be attributed to the sense of tangible value direct mail offers appear to provide. In the past, most offers received in the mail were thrown out no sooner than they were picked up. Today, they are swiped away with one click of a mouse or a tap on the screen. What’s the difference? The sense of touch seems to bring backs some human quality that is missing in today’s Internet reality and could be the reason why people still like to see something in their inbox, even if it is just another one of those offers again. At least, they can still pick it up and throw it away with their own hands.

2 – Over 40% of people who receive some form of direct mail advertising visit the website of that company after viewing it. This only goes to show how direct mail marketing can complement online digital marketing strategies. As was stated before, everyone these days seems to be doing some form of advertising online and the one factor they are looking to establish is credibility. When a person receives an actual piece of mail from a company, they feel that the company actually exists – that it is real – and so are more likely to go online and visit their site to see what they have to offer.

3 – 36% of millennials under the age of 30 like receiving something in the mail. Why would anyone who grew up in the digital age of paperless mail enjoy receiving actual mail? It is pretty obvious. Because it is something new to them. As this specific demographic is poised to wield an impressive $1.4 trillion in spending power by 2020, it makes sense as a business or marketer to send them offers they are only happy to receive. At least, happier to receive more than the digital counterpart which they view as “traditional” and “boring”.

4 – Direct mail creates more emotional triggers for purchasing. A study done by the Postal Service Inspector General’s office (OIG) has proven that direct mail ads were more effective than online ads in 8 out of 9 psychological and emotional categories proven to induced a buying response. Simply stated, direct mail ads encourage consumers to take action more so than digital ads and that too the actions most marketers want them to take – purchasing ones!

5 – Marketers spent over $45 billion on direct mail last year. This statistic is not surprising as it is backed up by the fact that stellar ROI’s were produced from such mailings. In particular, catalogs have really gained ground as of late and even as far back as 2 years ago (2016) over 100 million adults in the United States made a catalog purchase of some sort and that trend has only risen since then. As long as people are buying, it makes sense for both online and offline marketers to keep mailing.

Actually, direct mail marketing is not making a comeback because it was really never dead. The attention over the last decade just switched to digital forms of advertisement instead. Direct mail continues to produce higher response rates than email marketing, engages the prospect better, and generates more sales than many of the online advertising methods do. Not too bad for something that was supposed to be dead.

How to Select a Wholesale Health Product Supplier for Your Pharmacy

Pharmaceutical wholesale products make it possible for clients and consumers to save money. Whether you are into pharmaceutical retail or supply, providing high-quality products at reasonable prices is the objective. Moreover, healthcare is expensive for suppliers and clients. Therefore, a trusted wholesaler will always keep low costs and high inventory in order to give a better purchasing power to clients. Pharmaceutical wholesalers provide products for the retailers. With the broad spectrum of products from pain relievers to lubricants, it is imperative to get high-quality products for your pharmacy. The following tips should guide you in your search for a skilled supplier.

Quality of Products 
The quality of products is crucial in the healthcare industry since being pharmacy owners, medical supplies and drugs are more of what you dispense from your store. It is important to make sure that the quality of every item you need from the pharmaceutical supplier is in a good state in order to gain your client’s trust.

Consider the Price 
Negotiation for an affordable price is an excellent way to ensure the profitability of your venture. Nevertheless, the lowest price is not always the best. The wholesale supplier can negotiate a price that you did not have in mind. In this case, you should think of the quality of the product and the services you can receive from the offer. Perhaps you should not just look at how low the price is but also consider if it is cost-effective.

Consider Customer Care 
Work with a wholesale supplier who cares about your venture like you do. This should be in the line of helping you find different ways to improve your business. In every client the distributor serves, they should integrate their mission to treat every client’s business as one of their own. The supplier should also help you find more ways to cut costs.
Evaluate Their Services and Consider Your Options 
A trusted wholesale supplier understands that clients need support from their respective suppliers to be able to maintain profitability as well as productivity in their businesses. Since you are a healthcare provider, you should work with a supplier who helps you to focus on your integral role in the society by assuming the responsibility of handling increased prices, and new product launches.

Consider Industry Trends 
Today’s industry is focused on competition in the line of generic pricing. For that reason, there is an increase in the number of purchases made by independent pharmacies through the secondary suppliers. But, the primary challenge is with the secondary suppliers because the structure of price lists does not favor many pharmacists. Definitely, if you are going to purchase drugs and other medical supplies, you are increasing significant operational costs and the frustration involved with getting these supplies. Ensure that you understand industry trends in order to pick the right supplier.

Since choosing a wholesale pharmaceutical supplier is important, pharmacies need to conduct extensive research in order to select the right supplier for their business.

6 Original Marketing Techniques For Your Startup

So you have a great idea, one that you just know will change the world. The problem? Getting the word out to all the people that it can help with little to no budget. Don’t worry these six original marketing techniques will get your startup off and running in no time.

Be Your Own Publicist 

While marketing techniques change at a rapid pace, one thing that has remained the same is the need for good public relations. And it is something that you can do on your own for almost nothing. First, write your press release, make sure that it stands out. With so much content out there, you don’t want it to get lost in the noise. Then pick some news sites to submit to. Voila, instant SEO.

Speaking of SEO 
There is no doubt you have seen those three little (or big) letters everywhere. And for good reason, SEO or search engine optimization is how you get found on the web. Without you are just another site collecting dust. The good news is improving your SEO is cheap; the bad news is that it is labor intensive. But there are loads of resources out there that can teach you the basics.

Social Media 

Okay, while social media can be an ugly place, it also has its purpose. Lots of people like to engage with their favorite brands on their favorite social media platforms. The critical thing to remember is that this a place for them to get to know you and your startup. Invite your followers along on the journey.

Co-host an Event 

Get in with your local business community and co-host an event. It’s an excellent way to get your name and message out there. You co-host a mixer, a marathon, the possibilities are endless. Even if you are low on funds, you can think outside of the box. On a tight budget partner with a cookie bakery to make cookies with your logo in exchange for getting the word out for their bakery.

Email, Email, Email 

Start an email list. Remember that event you co-hosted, ask people to sign up for updates on your progress. Put a sign-up tab on your Facebook page or Tweet out the link to your followers. Then send out your email blasts.

You are Your Best Weapon 

Get out there and promote your product or service. No matter where you, if the moment presents itself, talk about that app you just launched or the service you are providing. Just be natural and know your audience.

While it may seem like a daunting task to market after all the work spent on product development is done, but you can do it. Your hard work will pay off before you know it and you will be mentoring the next round of up and comers.

7 Ways the Construction Industry is Going Green

New Zealand has some of the highest environmental points in the world. With the help of the building industry, the United States can get there too. Thanks to many earth-conscious people in the construction industry, the business of building is beginning thinking green. Here are 7 fantastic ways the construction industry is going green.

Recycling Building Waste

Copper, steel, aluminum, plastics and other materials are recyclable. These materials are now more than ever recycled from construction sites. Instead of paying to haul these materials off to the dump, now construction companies can actually get money in exchange for the materials.

Using Sustainable Energy Sources

Wind turbines, rainwater harvesting, solar panels and more include the many amazing sustainable energy sources that can be used. The construction business has worked hard with smart individuals to come up with the best inventions for creating sustainable energy. Businesses and houses use up a lot of energy, sustainable energy sources saves money and the environment.

Resilient Design Plans

A couple of places in the United States suffer from major natural disasters. Places on the East Coast of the US suffer from Hurricanes. The west coast suffers from earthquakes, fires, mudslides and flooding. There are two ways the construction company’s help in these situations. First, the resilient design plans build with disasters in mind so the buildings can withstand these types of catastrophic events. The other help in this area is by building in any one of the many states in the US that have less activity in the ways of major natural disasters.

Sustainable Building Materials

Instead of buying brand new materials, construction companies are buying recycled materials. Reclaimed wood is a big trend right now. Reclaimed wood also looks absolutely beautiful. Reclaimed wood is simply wood that comes from old buildings or any source of wood that had been used before. Many businesses are saving money and helping by using recycled materials in their buildings.

ZNE Bildings

A Zero Net Energy building produces just as much energy as it uses. This way it is not taking from the environment but running alongside of it. In some cases, buildings end up producing more energy than they use.

Smaller is More Energy Efficient

The smaller the building built, the less energy used to light it, cool it, heat it and take care of it. By builders minimizing size and maximizing space, they save materials and overall energy.

Energy Saving Landscaping

Working with landscapers, builders can landscape homes, offices, and buildings to save the most amount of water and air condition and heat use.

The safety of our future is greatly improved thanks to the sustainable practices of some construction businesses.

5 Of the Largest Warehouses in the World

Did you know that it can take an individual more than 10 minutes to walk from one end of a warehouse facility to another? This is true considering the size of the largest warehouses in the world. Here are some of the five mind-blowing warehouses in the world.

1. Amazon Facility
Having to deal with thousands of transactions every day it would make perfect sense for such a business to have a massive storage facility to satisfy the demand and needs of its clientele. That is why Amazon occupies an 117,450 meters square facility in Dunfermline, Scotland. This enables the company to be one of the leading online retailers in the world.

2. Jean-Luc Lagarde Plant
Imagine the size of an aircraft and the space that you would need to assemble and store such a gigantic piece of machine. That is not a worry to Jean-Luc Lagarde plant since it owns a 1.32 million square feet warehouse facility to be able to produce the biggest airplanes in the world. The warehouse successfully houses the Airbus 380, assembled by the company at Toulouse, France.

3. Target Import Warehouse
Washington, USA is the home to one of the largest discount retailer businesses in the world tasked with the importation of numerous goods. The company partners with multiple medium-size warehouses across the country, which are served by the 2 million square feet facility located in Washington and acts as the core distributor.

4. John Deere, Illinois
The Warehouse is a fantastic piece of art stretching over 2.6 million sq. Ft. This enables the company to manufacture and distribute millions of household tools, parts, and equipment across the world every single day. This has also allowed the firm to expand its operations in thirty countries across the globe. Such massive production and distribution require enough space to shelter the warehouse.

5. Boeing Everett Warehouse
Imagine a single roof spreading across nearly 80 football pitches. It seems impossible, but this is the estimated size of the world’s most massive warehouse located in Washington, US. The facility is tasked with manufacturing airlines especially the Boeing 767, 777 and the mother of all the 787 Dreamliner. If you need to assemble such giants, then you will need to a have a 4.3 million square feet facility like what Boeing Everett factory operates.

It is not a doubt that some of the biggest manufacturing companies in the world also own the largest warehouse facilities across the globe. It is important to note that for a successful running of any business, production and distribution of goods requires an active warehouse facility.


6 Questions to Ask When Choosing a Car Shipping Company

You need to do your homework right before entrusting your vehicle to a shipping company regardless of whether you need it transported within your locality or across the country. Similarly, you don’t want to purchase a car outside the country and pay for a vague shipping company that will not deliver the car or a company that doesn’t handle cars in transit properly. Therefore, you want to carry out a background check on the shipping company before hiring it. These questions will help you settle for the right shipping company.


How do you calculate your rates?


Car shipping companies calculate their rates by considering certain factors, such as the car size, type of vehicle, and the shipping distance. Also, the shipping option, such as open and enclosed trailer you choose will determine the auto shipping costs. It is good to understand how the rates are calculated.


Does the shipping company ask for a deposit fee?


Some auto shipping companies require clients to pay an up-front deposit before their cars get loaded into the trailer. Unfortunately, this is not a good sign because the company might be facing financial troubles, which they are trying to solve using your hard-earned cash. However, a reliable auto shipping company will not require deposits because they charge clients once their cars have been loaded.


When will the vehicle be delivered?


You need to inquire from the auto shipping company about the length of time they take to deliver your vehicle. The delivery time depends on the distance and where you want the car delivered. Regardless of these factors, ensure that your auto shipping company gives you the exact time they will take to deliver the care so that you plan.


How will the company ship the car?


Shopping car companies use an array of transport options, such as transport trucks, single-vehicle and multi-vehicle. Therefore, you need to find out from the shipping company the option they will use to ship your car. After all, you want to be sure that the transport option is safe and favorable for your vehicle. In fact, some car shipping providers ship via planes, train or boat. Besides, the shipping option determines the cost of the service.


Is the company licensed and registered?


Car shipping companies that operate internationally are required to register with the relevant authorities to get a number that acknowledges that they meet the set standards. Additionally, international companies should also receive a license from a foreign licensing body. You need to be sure that the company you choose has the relevant licenses.


What is the insurance policy?


The question of insurance is one you should never assume when shopping for a car shipping company. Notably, your regular car insurance might not cover your car when it is in transit. Hence, ensure that you inquire about the company’s shipping insurance options as well as the charges of buying extra insurance to cover your car.

5 Points To Remember When Operating A Franchise Restaurant

Investing in a franchise can alleviate much of the risk of starting a new business, but success may be far from certain for many franchise operations. Proper planning, careful decision making and understanding the efforts involved in restaurant operation can all be essential for ensuring success as a franchise owner. Business owners who know what to expect and those who remember the following points when operating their franchise may be able to avoid or even eliminate many of the most serious obstacles and missteps which can threaten their business.

1. Choosing the Right Franchise 

Owners who fail to choose a franchise that fits their interests and individual strengths could be making a disastrous mistake. Management styles, available resources and long-term business goals are all concerns that need to be taken into account before selecting a franchise to invest in. Prospective owners who fail to make this decision with due care and consideration may be placing themselves in a very tricky situation.

2. Consulting with an Attorney 

Franchise agreements that are overly strict can bind the hands of business owners who may require a little flexibility in order to better manage their operation or situation. Speaking with a lawyer before agreeing to a franchise agreement is always a smart move. Owners may be able to find more gray area and room to operate within a franchise contract than they might have expected.

3. Always Consider the Needs of the Customers 

While regional and even national franchises offer the benefit of being a known commodity, even minor differences among customer populations can make a difference. The needs, tastes and habits of their customers and how they may differ from the expected norm are something that all franchise owners need to take into account. Even the most established franchise may be unable to succeed should restaurant owners loose sight of their customer’s needs.

4. Selecting the Right Location 

The wrong location can doom a restaurant to failure before it ever opens its doors. A little research and additional planning can go a long way towards ensuring that future owners are able to identify and select the sites that will be most suitable for their franchise operation. Basing a business in the wrong area or part of town could result in far more significant problems than many owners might imagine.

5. Addressing Future Issues as They Arise 

No contract agreement, standing policies or operational guidelines can account for every eventuality. Being able to adapt to changing circumstances or to better utilize evolving customer trends are points that should never be overlooked when operating a franchise restaurant. Ensuring that any long-term concerns or ongoing issues are able to be effectively addressed or managed can be a critical step in ensuring the future success of a franchise restaurant.

5 Tips for Dealing with Angry Employees

Angry employees can quickly sink the work ship, filtering negativity, hostility, bad attitudes, unproductive behaviors, and unfair workloads to other employees and possibly taking out their anger directly on customers, coworkers, and supervisors. As disastrous as having an angry employee is all around, work environments are often inevitably Petri dishes for growing anger and frustration due to the high demand and stresses of most jobs today. From nurses and sandwich artisans to cosmetologists and salespeople, no one seems to be immune from becoming an angry employee.

The demands and stresses may not necessarily be amendable, but employers can take measures to deescalate and diffuse angry employee situations so that the work ship can be righted. Let’s look at five tips to productively handle angry employees.

1. Managers Can’t Get Sucked Into The Vortex Of Negativity 

Mangers, supervisors, and HR are the first responders when it comes to angry employees. As such they must approach the situation with a healing mindset and skill set. An article by Forbes offers some key manger skills to keep in mind:

• Listen & Understand – an employee may have a legitimate or misunderstood reason for their anger that can be solved if it’s heard and understood by supervisors. In any case, the situation will never be solved by ignoring or dismissing a problem.

• Give Feedback – frustration often arises when an employee doesn’t know what they’re doing wrong. From their perspective, they’re doing what’s been asked and not getting satisfactory results. Constructive criticism and clear feedback can eliminate such miscommunications.

• Document – whether it be as a record of a problem employee for termination purposes or to examine patterns that may be causing employee discontent, document incidences.

• Be Consistent- say what you mean and mean what you say, and don’t selectively apply rules.

• Set Concrete Consequences – outline what’s expected, in what timeframe, and what the results will be if the goal isn’t met. Employees must believe and understand that negative behavior begets negative results.

• Go By Company Policy – ensure every action, whether that be issuing a certain number of warnings or pulling the trigger on immediate termination, is inline with company policy.

• Remain Professional – don’t escalate the situation by talking about the employee with other employees, engaging in screaming matches, or otherwise stepping out of a professional role.

• Don’t Contaminate Your Mindset – mentally degrading the employee skews neutrality in giving the employee a place to be heard and receive objective feedback.

2. Hit The Pause Button To Gather Facts

To gain perspective on the employee’s behavior, it’s helpful to just observe. Look at how they interact with others, performance, attitude, and so forth throughout each work application. Some tips:

• Remember to focus on the behaviors, not the person.

• Keep the observations professional and supportive, not judgmental.

• Don’t assume malicious intent. Sometimes, employee anger can come from confusion, fear, or personal problems infiltrating work hours.

3. Make A Plan 

Develop a plan based on the facts observed. What behaviors merit guidance, redirection, training, discipline, or termination for the employee? Are there any policies and procedures that really are flawed and creating a merited employee grievance?

4. Implement The Plan With A Meeting 

LinkedIn suggests immediately scheduling an employee meeting to prevent angry employee problems from escalating and infecting other employees. Here are some key points to keep in mind when calling a meeting with a disgruntled employee:

• Collect facts and immediately set up an employee meeting.

• Do it privately, preferably a one-on-one environment.

• Open by asking the employee to explain what has them upset.

• Stick to the facts and don’t get distracted by irrelevant data.

• Encourage other employees to continue their own tasks as management works to find a solution.

5. Follow Through & Follow Up 

It’s crucial to follow through with any objectives or promises made during the initial meeting with an angry employee. If, for example, the employee had a valid complaint about a work process and supervisors said they’d look into it, then they should and schedule a follow-up meeting to explain their findings to the employee and what will be expected from that point forward. Likewise, follow up meetings should involve following through with any consequences for behaviors not rectified.